9 Zapier Alternatives for Business Automation in 2025
Automation is the backbone of modern business efficiency, streamlining workflows, integrating apps, and reducing manual tasks. While Zapier is a market leader in automation, many alternatives offer unique features, better pricing, or niche-specific capabilities. Below, we explore 21 Zapier alternatives, detailing their features, pros, cons, and pricing to help businesses find the perfect fit.
IFTTT is a user-friendly automation tool designed for personal and business use. It enables users to create “applets” that connect various apps and devices for seamless automation.
| Feature | Details |
| AAL Rating | 4.0/5 |
| Category | Personal & Business Automation |
| Website | ifttt.com |
| Pros | – Simple and free to use – Supports smart home automation |
| Cons | – Limited business integrations – Less robust than enterprise solutions |
| Pricing | Free, Pro at $3.99/month |
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Workato
Workato is an enterprise automation platform offering AI-powered workflows and real-time data sync across various business applications.
| Feature | Details |
| AAL Rating | 4.5/5 |
| Category | Enterprise Automation |
| Website | workato.com |
| Pros | – Robust and scalable – AI-driven automation |
| Cons | – Expensive for small businesses – Steeper learning curve |
| Pricing | Custom pricing |
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Pabbly Connect
A budget-friendly alternative to Zapier, Pabbly Connect provides unlimited workflows, making it a cost-effective option for businesses.
| Feature | Details |
| AAL Rating | 4.2/5 |
| Category | Business Automation |
| Website | pabbly.com/connect |
| Pros | – Affordable pricing – Supports multi-step automation |
| Cons | – Fewer app integrations – UI can be improved |
| Pricing | Starts at $19/month |
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Microsoft Power Automate
Previously known as Microsoft Flow, this tool offers powerful automation, especially for businesses using Microsoft products.
| Feature | Details |
| AAL Rating | 4.3/5 |
| Category | Enterprise Automation |
| Website | microsoft.com/power-automate |
| Pros | – Deep Microsoft integration – AI capabilities |
| Cons | – Pricing structure is complex – Requires a Microsoft ecosystem |
| Pricing | Starts at $15/user/month |
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Tray.io
Tray.io is designed for businesses that need highly customizable and scalable automation solutions.
| Feature | Details |
| AAL Rating | 4.4/5 |
| Category | Enterprise Automation |
| Website | tray.io |
| Pros | – Flexible workflows – Developer-friendly platform |
| Cons | – Requires technical expertise – Expensive pricing |
| Pricing | Custom pricing |
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Integrately
A no-code automation tool that provides pre-built workflows for ease of use.
| Feature | Details |
| AAL Rating | 4.1/5 |
| Category | Business Automation |
| Website | integrately.com |
| Pros | – Easy setup – Cost-effective |
| Cons | – Limited complex workflows – Fewer integrations than Zapier |
| Pricing | Starts at $19.99/month |
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Make (formerly Integromat)
Make is a visual automation platform offering powerful multi-step workflows and app integrations.
| Feature | Details |
| AAL Rating | 4.3/5 |
| Category | Business Automation |
| Website | make.com |
| Pros | – Visual workflow builder – Supports advanced scenarios |
| Cons | – Learning curve – Pricing can increase with usage |
| Pricing | Free plan, Paid plans start at $9/month |
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n8n
An open-source automation tool that gives users full control over their workflows.
| Feature | Details |
| AAL Rating | 4.2/5 |
| Category | Open-Source Automation |
| Website | n8n.io |
| Pros | – Self-hosted option – Highly customizable |
| Cons | – Requires technical knowledge – Limited official support |
| Pricing | Free self-hosted, Cloud plans start at $20/month |
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Outfunnel
Best suited for marketing automation, Outfunnel connects sales and marketing tools seamlessly.
| Feature | Details |
| AAL Rating | 4.1/5 |
| Category | Marketing Automation |
| Website | outfunnel.com |
| Pros | – Strong marketing automation – CRM integrations |
| Cons | – Not ideal for general automation – Pricing could be better |
| Pricing | Starts at $19/month |
Conclusion
While Zapier remains a top choice for automation, many alternatives provide unique advantages such as affordability, advanced integrations, AI-driven automation, and open-source flexibility. Choosing the right tool depends on business size, budget, and automation complexity. Whether you need simple personal automation (like IFTTT) or enterprise-level automation (like Workato), this list covers the best options for 2025.
